86% of people search for local businesses with Google Maps, a tool with over one billion active users per month. Therefore, if you have not optimized your business listing for local Google Maps search, you are not taking advantage of this important opportunity and you are denying the possibility that your business can significantly increase sales. Remember, you may have already claimed and verified your business in Google My Business but the key to achieving greater visibility and positioning is the optimization and maintenance of the business card with advanced techniques that comply with Google My Business policies to improve their quality and avoid penalties.